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 Define
A Niche, Then Conquer!
Looking for a quality baseball cap?
Hey, it's easy. Check out the material and workmanship.
Grab a color you like, and maybe a team logo. You
don't even have to try it on! Thanks to the little
strap in the back, one size fits all.
A marketer's dream.
You can still buy baseball caps that
are sized. But they cost a good deal more and you
have to buy in quantity. That little strap put a lot
of cap manufactures flat out of business.
You see this happening across the spectrum of manufactured
products. There is need now and then for me to spend
serious time in the kitchen. Which includes washing
dishes.
I found a great sponge some years back. Dark green
on one side with a roughness to it that really does
a number on a pot or frying pan. The other side
is yellow, a more typical kind of manufactured sponge.
Softer and thicker, it's great for polishing off
the heavy scrub. Each lasts about a month, longer
if you don't mind some frayed edges. The last batch
I bought looked identical to what I had been getting.
But they don't last but about a week. And they do
not do nearly as good a job, which means more work.
No doubt I paid less, but in the long run, the cheaper
version may cost me more. Yet they will likely put
the original manufacturer out of business.
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